Amara is a luxurious 5 stars hotel located in Limassol-Cyprus. Signage study of “Amara” follows both minimalistic and elegant design principles influenced by the aesthetics of the building. The color of the signs ranges among earthy shades while the letters have a brown color to create a distinctive contrast with the limestone gladding. Exterior signages are freestanding “totems” while the messages are internally illuminated. The interior signs are consisted by separate letters, mounted on the walls in such a way to be easy visible and understandable.